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Curatif’s Margarita Month 2025 wrapped up after four weeks of celebrations filled with tequila, lime, and good times. The Entertainer 3-litre keg remained the standout, pouring thousands of margaritas, while the new Spicy Pineapple Margarita quickly became a fan favourite.

The team took the festivities on the road to Cactus Country, meeting the iconic Cactus Jim and shooting some of their favourite photos of the year. Highlights included creative margarita creations shared online and the grand prize giveaway of a Ghost Rider e-bike.

Co-founder Matt Sanger called the month a celebration of joy, connection, and playfulness. While the event is over, The Entertainer, The Spicy Entertainer, and Spicy Pineapple Margarita remain available to keep the party going year-round.

At the 2024 Spirits Business Awards in London, Curatif won Specialty Brand of the Year for its ingredient quality and RTD innovation. This marked their second major win in November, following a world-first achievement as Best RTD Producer at the IWSC for the third consecutive year.

Co-founder Matt Sanger called the recognition an honour, highlighting the opportunity to celebrate alongside industry icons and build lasting connections. He described this as a peak moment for the brand but emphasised that Curatif has more ambitious projects in the works to further elevate its offerings.

Curatif won four gold medals at the 2024 IWSC for its canned cocktails and secured the RTD category win for the third consecutive year, marking the first time in the competition’s 55-year history that any producer has achieved a three-peat.

Co-founder Matt Sanger credited their success to a playful, adaptive approach to cocktail making and celebrated the team’s relentless pursuit of excellence.

Looking ahead, Curatif is planning international expansion, with active discussions in Japan, Korea, and China, and meetings in London to explore retail partnerships for the upcoming English summer.

Melbourne drinks brand Curatif has launched The Entertainer, a 3-litre pre-mixed margarita keg made with Los Arcos Blanco, Fresh Lime, Agave Nectar, and Pierre Ferrand Dry Curacao. Shelf-stable for 12 months, it features a pump-and-serve dispenser for easy chilling and pouring, delivering 35.5 standard drinks. Priced at $220 or available via subscription every two, four, or eight weeks, it’s pitched as a fun, shareable, and slightly over-the-top party essential.

Discover the Intriguing Origins of the Classic Margarita Cocktail during Margarita Month! Unravel the mystery of the Margarita – is it a British invention or a product of Mexican creativity? Dive into the fascinating history that dates back to the 1930s and explore the evolution of this beloved cocktail. From a mistaken mix-up in a Tijuana bar to the first printed recipe in a London cocktail book, the Margarita's story is as tantalizing as its taste.

Did you know that the Mexican word for 'daisy' is 'Margarita'? Or that the Margarita may have been inspired by a variety of women, from a Ziegfeld Follies dancer to a German ambassador's daughter, and even a movie star? Discover the twists and turns in the journey of this iconic drink, which has evolved from the 'Tequila Sour' to the sensation it is today.

Celebrate Margarita Month with Curatif's six new exhilarating flavors in our limited-release Masterita Box. Try our Salted Blueberry, Pineapple, Cherry, Margarita in Blue, Mango, and Mezcalita variants, and stand a chance to win a share of nearly $15,000 in prizes. Join the fiesta with Curatif's Margarita Month 2024 – where every sip tells a story.

End of Year? Never Fear! Curatif’s here. You have presents to wrap, various feasts to shop for and decorations to hang. You don’t also need to be frantically googling “top 10 cocktail recipes for parties”. We truly believe that the...

Our little cans continue to achieve big things. The latest news, hot of the press all the way from London, is that Curatif has brought home the Global RTD Producer of the Year Trophy from the International Wine and Spirits Competition (IWSC) 2023! Yes, we’ve gone back-to-back after taking out the inaugural title for ready-to-drink makers last year too.

Curatif once again proves their credentials as pioneers of the beverage industry by bringing home the inaugural RTD Producer Trophy from the International Wine and Spirit Competition (IWSC). The creation of this award was in response to the growing appetite...

Not all iconic moments in history start with a requisite “bang!” For Curatif, it all begins with a “tsss…” That anticipatory hiss of a ring-pull being deployed on one of our perfectly-proportioned cans; a sound now as beloved to discerning...

As the cocktail renaissance swept across the globe in the early 2000s, one particular fictional ad-man was singlehandedly responsible for the rebirth of the Old Fashioned. Whether enjoyed with one leg casually slung over the other while pithy epithets were...

2022 is already proving to be a golden year for Curatif. Australia’s reigning creator of canned cocktails has been showered with gold medals – plus a cluster of other honours - and it’s not even halfway through the year. Today,...

Melbourne-based ready-to-serve cocktail company Curatif has secured $2.5 million in seed funding, and extended its nationwide ranging with Endeavour Group.  From September, Curatif’s full suite of premium canned cocktails will be available to consumers across the country from selected Dan...