Blog

Curatif once again proves their credentials as pioneers of the beverage industry by bringing home the inaugural RTD Producer Trophy from the International Wine and Spirit Competition (IWSC). The creation of this award was in response to the growing appetite...

Not all iconic moments in history start with a requisite “bang!” For Curatif, it all begins with a “tsss…” That anticipatory hiss of a ring-pull being deployed on one of our perfectly-proportioned cans; a sound now as beloved to discerning...

As the cocktail renaissance swept across the globe in the early 2000s, one particular fictional ad-man was singlehandedly responsible for the rebirth of the Old Fashioned. Whether enjoyed with one leg casually slung over the other while pithy epithets were...

2022 is already proving to be a golden year for Curatif. Australia’s reigning creator of canned cocktails has been showered with gold medals – plus a cluster of other honours - and it’s not even halfway through the year. Today,...

Melbourne-based ready-to-serve cocktail company Curatif has secured $2.5 million in seed funding, and extended its nationwide ranging with Endeavour Group.  From September, Curatif’s full suite of premium canned cocktails will be available to consumers across the country from selected Dan...

The origins of the classic margarita are to this day, a bit hazy. While many credible sources claiming its origin, all tell a fascinating story, the classic cocktail seems to have originated from somewhere in Mexico during the 1920’s-1930s.  ...

Events season is upon us. The weather is warming up, you’re probably looking to dust off your favourite spring outfit or hit the shops and buy a new one. There’s events you’ll be attending and events you’ll be hosting.  Of...

Our modern civilisation owes much to the Italians, from ancient Rome to the Renaissance and beyond. But perhaps that nation’s greatest and most lasting contribution is that punchy, caffeine rich hit known as the espresso. Legend has it that Italy’s coffee...

Conventional legend has it that the Negroni cocktail was invented at the Caffe Casoni in Florence, Italy in 1919. The story goes that Count Camillo Negroni requested a stronger version of his favourite cocktail – the Americano – and the...

Everyone enjoys a cocktail. There is a satisfying and oh so sophisticated feeling when you are holding a beautiful glass, in good company, filled with a lovingly and carefully prepared combination of quality alcohols and complementary ingredients. And Australians are...