Our Values

Curatif was founded on three core principles

Quality & Integrity, Convenience & Sustainability.

QUALITY & INTEGRITY

Our products will always be of the highest quality with all consideration and priority given to ensuring that our drinks are made with integrity, using only the finest spirits and liqueurs from the world’s best brands. We strive towards being a brand that our customers know to always deliver the highest quality ingredients, blended to perfection without preservatives. We endlessly endeavour to create drinks that share the qualities of the most luxurious cocktails in the world, and always promise to serve you drinks as fresh, balanced and crafted as they would be at the world’s best bars.

CONVENIENCE

The convenience we strive to provide is to ensure that no one ever misses out and no occasion ever goes without. We aspire to elevate your occasion, no matter the destination. Whether it be in your fridge at home, at your office, around the pool, on the beach, in an airport lounge or relaxing in the park, our drinks will go anywhere that you want them to. Convenience to us means to deliver the cocktails of the world’s best bars at any time, in any place. We aspire to have our products available for everyone to enjoy, when and where they choose - convenience without compromise.

SUSTAINABILITY

We, like you, aspire to be great global citizens, ensuring that our environmental footprint is as small or as non-existent as it can be, which is why sustainability is at the heart of every decision we make. We have chosen to deliver our product in totally recyclable packaging, which itself is mostly recycled. Here at Curatif we are committed to being the best corporate citizen we can be, we have ensured to establish ourselves with significant care towards both environmental and ethical sustainability. Sustainability is paramount to us, which is why it will always remain at the heart of our core values as a business.

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